Event marketing is a way of bringing people together to promote a product. One of the ways we do event marketing at GoGorilla Media is through GoParty. GoParty is hosted by people, not corporations. We send street teams to areas where people are throwing parties, parades, festivals, etc. and distribute free branded items from our clients. Event marketing is a way of reaching numerous customers all at once while in a fun, free-spirited, non-intrusive setting. We can brand napkins, cups, shot glasses, party favors, and just about anything you can think of to give out at these events. Event marketing allows both the client and customer to be at an advantage point.

Most advertising media tries to find the crowds; event marketing brings the crowds to the advertising! This can be everything from sponsoring a party to staging a mock protest. It’s about exposing your customer to your brand in a desired environment you create!.
But event marketing can also mean using pre-existing events to your advantage. Handing out branded water bottles and fans during a hot summer outdoor music festival puts your brand in a positive environment and gives consumers something they can use! Another option is handing out branded towels for fans to wave at sporting events, or distributing branded “thunderstick” noisemakers at a city marathon to help fans cheer runners on. It’s about your brand helping the consumers enjoy the experience.
GoGORILLA Media has staged mock protests and hosted events in every major market helping its clients to distribute branded premiums all over the country. With 15 years experience and the best street teams in the business, Event Marketing is one of GoGORILLA’s greatest strengths.