GoGORILLA Media spread the word about a groundbreaking new service now available in 36 Manhattan subway stations: free voice, data and Wi-Fi access. To announce this launch to NYC commuters, GoGORILLA placed 30 GoMODELS at 6 entrances to the Times Square Station, the busiest subway station in New York City. The street teams distributed 400 phone screen cleaners to commuters and directed members of the press to the press conference and reception held at ABC Studios. New Yorkers were excited to hear about the new services that will significantly improve their commute and were eager to learn how to connect to the network.  The street teams received nothing but positive feedback many subway riders commented that they were thrilled to finally be able to stay connected while underground.

Academy Award winner Octavia Spencer’s new novel doesn’t hit stores until October 15, 2013, but on May 31, eager children and their parents were able to get their hands on a copy of the book at BEA book expo event held at the Jacob Javits Center in New York.  Beginning at 9:15 AM, Octavia Spencer hosted the BEA Children’s Breakfast and discussed important information about her new novel titled “Randi Rhodes Ninja Detective: The Case of the Time-Capsule Bandit.”  As attendees left the breakfast, they were delightfully surprised to see ninjas with red wigs doing with karate moves as they handed out 500 ninja detective masks tagged with the book cover.  The ninjas brought to life the main character of Octavia Spencer’s new novel, Randi Rhodes, and people of all ages couldn’t wait to get their picture taken with the costumed GoMODELS. After the breakfast the ninjas distributed the remaining masks to fascinated kids and adults waiting to get their very own copy of the book signed by Octavia Spencer herself at the Simon and Schuster booth.

A bright building projection announced the release of Dan Brown’s new novel “Inferno,” the fourth book in the popular Robert Langdon series in New York City this May. Lincoln Center visitors and Upper West Siders could not help but notice the “burning” letters promoting the new title on various walls Uptown. Simultaneously, an event for Dan Browns enthusiasts, “An evening of Codes, Symbols and Secrets with Dan Brown’” took place at Lincoln Center. GoGorilla targeted the audience leaving the event as well as people in and around The Museum of Art and Design, the Columbus Circle subway stations and the Juilliard School. Passersby stopped to stare, comment and take photos to share with friends on social media sites. Feedback included comments such as “I can’t wait to read his new book” and “I’m going to suggest this for my book club.” By turning an unassuming building wall into a lit-up canvas, the projection captivated and intrigued thousands of New Yorkers and tourists who will be sure to help spread the word that Robert Langdon is back!

To celebrate the second annual FORTUNE 500 Day, GoGORILLA Media brought a one-of-a-kind breakfast cart experience to Midtown Manhattan. GoGORILLA created a custom branded coffee cart manned by 4 GoSERVERs to distribute complimentary cups of coffee and delicious danishes and muffins to employees of the Time-Life Building as well as passersby.  The effort was a promotion for the popular FORTUNE 500 list issue of 2013. People stopped in their tracks when they were greeted with a friendly “Happy Fortune 500 Day!” Along with coffee and breakfast, New Yorkers were offered a free issue of FORTUNE magazine.  The bright orange and silver balloon columns attracted a lot of attention and hundreds of New Yorkers got in line to receive their free issue and complimentary treats.

GoGORILLA Media presents an advertising medium that is still largely untouched, but visible to consumers everyday - money! Our GoMONEY campaigns have proven to be an effective tactic for dozens of our clients from banks to TV Networks to pharmacies. National Geographic Channel took GoMONEY to a whole new level to promote the release of their docudrama, “Killing Lincoln,” which premiered on February 17th, 2013. While a typical GoMONEY campaign uses $1 bills, National Geographic opted to use $5 bills featuring a small, removable decal covering Abraham Lincoln at the center of the bill. The decal blended in seamlessly with the Lincoln image on the $5 bills. Two weeks prior to the premiere, $40,000 worth of the branded fives began circulating throughout the busiest neighborhoods of Manhattan. To get the bills into circulation and hence into the hands of New Yorkers, GoGORILLA distributed $1,000 worth of fives to 40 cash-heavy venues including food trucks, cabs, delis, restaurants and bars. And the circulation didn’t stop there. Once consumers used the fives to pay at other venues in other neighborhoods, the money was transferred to someone else to generate additional impressions. The “Killing Lincoln” GoMONEY campaign was an instant conversation starter and created a great deal of buzz for the docudrama’s premiere.

In collaboration with DDB and Brooklyn artist duo FAILE, New York City Ballet promoted their 2013 Art Series with a one-of-a-kind outdoor spectacle. Featuring images of the New York City Ballet and FAILE’s art, the visually stunning creative was projected onto buildings in in the hottest and trendiest areas of the Lower East Side and Williamsburg. The projections captured the attention of New Yorkers and created hype around the limited performances in February and May.

The New York City Ballet has worked with leading and emerging artists throughout the company’s history including luminaries like Andy Warhol, Keith Haring, and Julian Schnabel. The tradition continues in 2013 with FAILE whose installation “Les Ballets de Faile,” includes a 40′ tower sculpture. The partnership with FAILE was meant to add an edgy, young touch to the performance and, at $29 per ticket, attracted a younger audience of students and young professionals.

Manhattan was reset to “Island Time” this winter when Tommy Bahama treated New Yorkers to complimentary blackened fish tacos served from a custom branded food truck.  The campaign’s goal was to create excitement around the new Tommy Bahama “Manhattan Island” restaurant, bar and store opening.  Businesses close to the new restaurant location received special invitations to visit the food truck and to sample the signature fish tacos, which were prepared directly on the truck. The restaurant’s chef was on-site to share the recipe and cooking tips with consumers. Over the course of the five day promotion, GoMODELs collected email addresses on iPads, distributed coupons for free appetizers and desserts, and directed thousands of passersby to the new restaurant location. Each day the response from residents and tourist alike was overwhelming, with long lines forming in front of the truck, people chanting their elation for the tacos, and 1,000 tacos served within the first 4 hours. The treat was a welcome surprise to all in the fast paced hustle and bustle of New York City, and for a few minutes each day, people were transported to a tropical destination.

Guitar Center recruited GoGORILLA street teams for a brilliant coup against their competition this winter. In a strategic move, 3 GoMODELs and 1 Team Leader were stationed in front of the recently closed Sam Ash music store to reach consumers looking for the Guitar Center competitor. The teams not only offered 10% off coupons for the Guitar Center music store at Union Square but also invited music fans to a free ride to the store in the awaiting Guitar Center van. During the 4 days of this promotion from January 30th through February 2nd, the outgoing GoMODEL teams distributed hundreds of coupons and drove approximately 20 people each day to the Guitar Center location.

This winter GoGORILLA street artists headed out to place over 80 bright yellow chalk stencils for Billy Eichner’s show, “Billy on the Street” on Fuse TV throughout New York City and Los Angeles. Stencils with the message “GET QUIZZED IN THE FACE” were placed in the most busy areas of Greenwich Village, East Village, Union Square, and Midtown West in New York and in Hollywood, Sunset Strip and West Hollywood in Los Angeles. Thousands of passersby stopped in their tracks to check out the stencils and were excited to find out that the popular show “Billy On The Street” is coming back to TV!