GoGORILLA Media presents an advertising medium that is still largely untouched, but visible to consumers everyday - money! Our GoMONEY campaigns have proven to be an effective tactic for dozens of our clients from banks to TV Networks to pharmacies. National Geographic Channel took GoMONEY to a whole new level to promote the release of their docudrama, “Killing Lincoln,” which premiered on February 17th, 2013. While a typical GoMONEY campaign uses $1 bills, National Geographic opted to use $5 bills featuring a small, removable decal covering Abraham Lincoln at the center of the bill. The decal blended in seamlessly with the Lincoln image on the $5 bills. Two weeks prior to the premiere, $40,000 worth of the branded fives began circulating throughout the busiest neighborhoods of Manhattan. To get the bills into circulation and hence into the hands of New Yorkers, GoGORILLA distributed $1,000 worth of fives to 40 cash-heavy venues including food trucks, cabs, delis, restaurants and bars. And the circulation didn’t stop there. Once consumers used the fives to pay at other venues in other neighborhoods, the money was transferred to someone else to generate additional impressions. The “Killing Lincoln” GoMONEY campaign was an instant conversation starter and created a great deal of buzz for the docudrama’s premiere.

In collaboration with DDB and Brooklyn artist duo FAILE, New York City Ballet promoted their 2013 Art Series with a one-of-a-kind outdoor spectacle. Featuring images of the New York City Ballet and FAILE’s art, the visually stunning creative was projected onto buildings in in the hottest and trendiest areas of the Lower East Side and Williamsburg. The projections captured the attention of New Yorkers and created hype around the limited performances in February and May.

The New York City Ballet has worked with leading and emerging artists throughout the company’s history including luminaries like Andy Warhol, Keith Haring, and Julian Schnabel. The tradition continues in 2013 with FAILE whose installation “Les Ballets de Faile,” includes a 40′ tower sculpture. The partnership with FAILE was meant to add an edgy, young touch to the performance and, at $29 per ticket, attracted a younger audience of students and young professionals.

Manhattan was reset to “Island Time” this winter when Tommy Bahama treated New Yorkers to complimentary blackened fish tacos served from a custom branded food truck.  The campaign’s goal was to create excitement around the new Tommy Bahama “Manhattan Island” restaurant, bar and store opening.  Businesses close to the new restaurant location received special invitations to visit the food truck and to sample the signature fish tacos, which were prepared directly on the truck. The restaurant’s chef was on-site to share the recipe and cooking tips with consumers. Over the course of the five day promotion, GoMODELs collected email addresses on iPads, distributed coupons for free appetizers and desserts, and directed thousands of passersby to the new restaurant location. Each day the response from residents and tourist alike was overwhelming, with long lines forming in front of the truck, people chanting their elation for the tacos, and 1,000 tacos served within the first 4 hours. The treat was a welcome surprise to all in the fast paced hustle and bustle of New York City, and for a few minutes each day, people were transported to a tropical destination.

Guitar Center recruited GoGORILLA street teams for a brilliant coup against their competition this winter. In a strategic move, 3 GoMODELs and 1 Team Leader were stationed in front of the recently closed Sam Ash music store to reach consumers looking for the Guitar Center competitor. The teams not only offered 10% off coupons for the Guitar Center music store at Union Square but also invited music fans to a free ride to the store in the awaiting Guitar Center van. During the 4 days of this promotion from January 30th through February 2nd, the outgoing GoMODEL teams distributed hundreds of coupons and drove approximately 20 people each day to the Guitar Center location.

This winter GoGORILLA street artists headed out to place over 80 bright yellow chalk stencils for Billy Eichner’s show, “Billy on the Street” on Fuse TV throughout New York City and Los Angeles. Stencils with the message “GET QUIZZED IN THE FACE” were placed in the most busy areas of Greenwich Village, East Village, Union Square, and Midtown West in New York and in Hollywood, Sunset Strip and West Hollywood in Los Angeles. Thousands of passersby stopped in their tracks to check out the stencils and were excited to find out that the popular show “Billy On The Street” is coming back to TV!

A one-of-a-kind Perry Ellis “Merry Perry” food truck spread some holiday cheer among New Yorkers this holiday season. The custom branded truck was stationed in the Meatpacking district right opposite of the Maritime hotel.  The truck team distributed 1,000 cups of complimentary hot cocoa and collected donations in partnership with New York Cares to help raise money for Hurricane Sandy victims. Residents who donated $10 or more using the iPads on site received Perry Ellis accessories (ties, socks or bow ties) as a thank you gift for their contribution. Tying into the “Merry Perry” social media campaign, consumers were encouraged to check-in to the food truck on facebook, upload a photo to instagram, or use the #MerryPerry hashtag on twitter.  The feedback from NYC residents was more overwhelmingly positive and many were excited to help fellow residents by donating on the spot.  To drive traffic to the event, the food truck was supported by video projections on various walls in the neighborhood, including the facade of the Maritime hotel. 

Too Faced’s best selling product “Better Than False Lashes” was the center of attention at the newly renovated Sephora Times Square, when ten energetic GoMODELS excited shoppers with a cheering “Lash-Mob.”  Consumers were able to receive a complimentary “lash-over” to sample the product.  Hundreds of women lined up to have their lashes transformed to “Better Than False Lashes” while chatting with the GoMODELS about the benefits of the popular product. Consumers that sampled the mascara raved about their new look and were eager to share their positive feedback with friends. 

Shoppers at two NJ malls were taken by surprise this September when an all-male dance flashmob assembled out of nowhere to perform a jaw-dropping, choreographed routine to music that made everyone want to be a part of the scene.  As the well known tunes of “Singing in the Rain” started filling the air, the dancers shuffled into position to perform a dance routine using umbrellas and wearing fitting costumes with white collared button down shirts, suspenders, fedora hats, and bow ties. Within less than a minute, a large crowd gathered around the dancers, many taking videos and pictures of the dance. The music was a compilation of upbeat funky music including hits by Michael Jackson and Lenny Kravitz, which the audience loved as they clapped and grooved along. The energy & enthusiasm was contagious and the crowd cheered on our dancers as they performed back flips and other jaw-dropping stunts.  The campaign helped showcase Century 21’s newly designed men’s departments.

Men typically don’t know their girlfriend’s ring size. So Texas jewelry store Bailey Banks & Biddle came up with a fun campaign to make a man’s life easier. GoGORILLA Media approached 40 popular bars, restaurants and lounges in Little Rock, AR and Austin, TX to distribute 100,000 custom coasters that helped patrons find out their ring sizes on the spot. The creative design allowed women to place their ring finger through different sized holes that corresponded with their accurate ring size. Men and women alike took the coasters home to show to their loved ones and friends. A compelling tagline, reading “Come on, he’s not a mind reader, let him know your ring size, and leave the rest to us!”, created tons of chatter among patrons and thousands of impressions for the jewelry store.