In promotion of Will Smith’s new movie, Hancock, bright red Hancockwashere.com GoSTENCILS were placed on sidewalks in New York City, Los Angeles, San Francisco, Chicago and Philadelphia. Pedestrians in all cities were left wondering who is Hancock? Is he fact or fiction? Superhero or mere mortal? There’s only one way to find out…
If you want to promote something as cool as the 2008 Suzuki Superbike Challenge properly, you get yourself some GoMODELS, deck them out in full-on racing gear (helmet too!), and place them in the busiest areas in Los Angeles and San Diego. Honestly, that’s just how it’s done! Passersby at various high-traffic locations in the two cities got all the information they needed about the event in Fontana, CA; as well as some tips on how to reclaim their ‘dudeness,’ because who doesn’t want to be a dude?
To spread the enthusiasm of the fall semester at the New York Institute of Finance, GoMODELS were all over Union Square Station in Chicago. The Street Teams handed out information on how to enroll in classes for the fall semester, as well as free branded water bottles courtesy of the New York Institute of Finance. All day, between Adam and Jackson streets, pedestrians were delighted to receive the free bottled water, and to hear all about the great courses offered at the school.
In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.
What’s spring without a little color? The Smithsonian’s Hirshhorn Museum and Sculpture Garden came to GoGORILLA to do a little self-promotion via Bar Media. The Hirshhorn, a national platform for modern and contemporary art, inundated Washington DC’s most popular bars with colorful drink coasters that featured art from such contemporary artists as Wolfgang Tillmans, Linn Meyers, iona rozeal brown, and Kota Ezawa. The creative coasters complemented beverages all over the nation’s capital quite well, taking spiffy to a new level!
Wearing bright orange ING jackets, GoMODELS greeted New York City morning commuters with smiles and free Wall Street Journal papers. Street teams were placed in mid-town neighborhoods to catch people on their way to work and brighten their day with ING’s signature color.
Ermenegildo Zegna teamed up with Wall Street Journal to promote the world-renowned men’s fashion line with slick newspaper wrappers. With GoMODELS strategically placed in high-traffic locations in New York City, morning commuters were excited about the free newspaper and artful Zegna exterior. The Italian line, known for both extremes: couture and sport, definitely made an impact with its advertisement just in time for the Zegna Global Store opening on 5th Avenue.
In celebration and promotion of the opening of the new non-profit AHF Pharmacy on Santa Monica Blvd in West Hollywood, dollar bills adorning GoMONEY stickers were handed out to gay bars. Believing in responsibility and awareness, 96 cents of each prescription dollar goes to the ‘care and treatment of people living with HIV/AIDS.’ The new pharmacy offers experienced HIV/AIDS counseling, as well as free HIV testing. Patrons of the bars received the GoMONEY in their change and the positive word was spread.
The Titanic exhibit at the Arizona Science Center made a big splash, and took local bar patrons along for the ride. Buy one adult admission, get one free GoCOASTERS were distributed at venues all over the Phoenix, Tempe and Scottsdale areas. Titanic: The Artifact Exhibition contains over 260 artifacts salvaged from the great ship’s ocean grave. Both Titanic buffs and others got a kick out of the White Star Line themed GoCOASTERS that pay homage to the tragedy fated ship.
With energy only GoMODELs can muster, GoGORILLA street teams descended on busy locations in New York, Los Angeles and Washington D.C. last week to bring the power of reading to the people! The teams publicized the release of the new Nora Roberts book titled, Strangers in Death by handing out her first novel Naked in Death and generated a frenzy of interest - enough to distribute over 22,000 copies in two days! And when the books hit the shelves, people will be buzzing about this gripping new murder mystery!
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