GoGORILLA Media took to the streets of NYC to promote Sports Illustrated’s new celebration covers at the US Women’s Soccer Team parade in New York City on July 10th, 2015. GoGORILLA activated 16 athletic and outgoing GoMODELS to hand out 6,000 cover image posters and 10,000 postcards of the upcoming issue. These collector’s items were widely coveted by parade attendees and soccer fans, who were eager to pose with the team for photos and videos while holding up the SI cover and chanting “USA! USA!” to celebrate the win.
To kick off the summer grilling season, Midwest Living and Stubbs BBQ Sauce partnered with GoGORILLA Media to sample bbq sauces and distribute free copies of the magazine at their sponsor booth during Ribfest Chicago. On June 13th-14th, 2015, GoGORILLA provided a catering team to grill delicious sausages and serve samples of 10 different Stubbs BBQ sauces, as well as a representative to distribute 500 Midwest Living magazines and photograph the event. Each day 1,000-1,400 sausage samples and over 2,500 sauce samples were served to hungry festival attendees.
On February 12th & 13th, GoGORILLA Media and Bartenura Moscato hit the streets of NY with thousands of blue roses to bring some love to the people of NY and thank them for making Bartenura Moscato the #1 selling Italian Moscato! #HelloBluetiful
Throughout June and July, GoGORILLA Safari Adventurers along with our costumed characters Kenya, Kya, Benny and Lou have welcomed attendees of several large scale events across the Northeast to Camp Kalahari. Families and spectators of all ages have been captivated by our footprint! Using the hashtag #worldscoolestindoorwaterparks, passersby with Instagram and Twitter accounts were able to post photos from the event and have them simultaneously printed on location. Generating social media awareness as well as creating thousands of personal impressions, GoGORILLA ensured that Kalahari’s brand was felt across all mediums. Residents of the Pocanos, Harrisburg, Philadelphia and Baltimore are now well aware of Kalahari’s June 2015 opening date and the GoGORILLA team is looking forward making an impact on guests at our next stop at The 32nd Annual QuickChek New Jersey Festival of Ballooning!
Coca-Cola and Old Navy partnered up to spread holiday cheer this past Thanksgiving by handing out free Coke samples to shoppers. Events took place outside of Old Navy Stores across the country, including Atlanta, Chicago, Los Angeles, San Francisco and New York. The GoGORILLA sampling teams reached thousands of shoppers who came out on Turkey Day to take advantage of early Black Friday deals. The teams were also outfitted with iPads that included a special photo app, allowing them to take photos of consumers with a branded Coca-Cola and Old Navy photo frame. Shoppers were asked to enter their email address in order to receive the photo via email and to share the photo on their social media outlets using #cokeoldnavy. This way tens of thousands of positive impressions were generated not only on the street but also via social media.
When crazy meets creative there is no telling what might happen. This was brilliantly demonstrated by 2 talented improv actors outside of the 2013 Comic-Con in San Diego, CA. The campaign to promote the new novel LEXICON, by Max Barry kicked off on Friday, July 19th. For three days the two costumed actors engaged convention-goers with their suspicious behavior, which included odd questionnaires and tasks such as shouting voodoo words and strange commands at passersby. Once Comic-Con visitors learned that the strange encounter was about a book, many expressed a keen interest in the new novel about a secret global organization which selects and trains their new recruits using the hidden power of language to manipulate those around them. The actors also handed out postcards advertising the new release and created thousands of impressions each day.
GoGORILLA Media got their bubble soccer game on this summer to promote the International Champions Cup, a live tournament with the world’s most successful soccer teams playing in six U.S. cities and one European city from July 27th – August 7th. A huge permitted event with a large soccer field kicked off the promotional events in Times Square. The street team also entertained New Yorkers with bubble soccer games in Bryant Park, Madison Square Park, Chelsea Soccer Fields and Washington Square.
GoGORILLA Media and Krispy Kreme took over Herald Square with a large permitted event during National Donut Day on Friday, June 7th, 2013. The day kicked off at 6:00am outside the Fox and Friends morning concert with street teams passing out hot donuts and a graffiti artist creating custom graffiti hats for spectators and even the Fox news anchors. After the taping, the team moved to Herald Square where they were joined by two additional graffiti artists to design custom hats and to help children decorate their own hats with stamps, stickers, markers and glitter while parents anxiously waited for the final product. The free donuts fresh, hot off a branded food truck stationed in the square were a huge hit and passersby were eager to stop and watch their donut be prepared on the truck by the Krispy Kreme crew.