Event marketing is a way of bringing people together to promote a product. One of the ways we do event marketing at GoGorilla Media is through GoParty. GoParty is hosted by people, not corporations. We send street teams to areas where people are throwing parties, parades, festivals, etc. and distribute free branded items from our clients. Event marketing is a way of reaching numerous customers all at once while in a fun, free-spirited, non-intrusive setting. We can brand napkins, cups, shot glasses, party favors, and just about anything you can think of to give out at these events. Event marketing allows both the client and customer to be at an advantage point.
Most advertising media tries to find the crowds; event marketing brings the crowds to the advertising! This can be everything from sponsoring a party to staging a mock protest. It