GoGORILLA Media took to the streets of NYC to promote Sports Illustrated’s new celebration covers at the US Women’s Soccer Team parade in New York City on July 10th, 2015. GoGORILLA activated 16 athletic and outgoing GoMODELS to hand out 6,000 cover image posters and 10,000 postcards of the upcoming issue. These collector’s items were widely coveted by parade attendees and soccer fans, who were eager to pose with the team for photos and videos while holding up the SI cover and chanting “USA! USA!” to celebrate the win.
To kick off the summer grilling season, Midwest Living and Stubbs BBQ Sauce partnered with GoGORILLA Media to sample bbq sauces and distribute free copies of the magazine at their sponsor booth during Ribfest Chicago. On June 13th-14th, 2015, GoGORILLA provided a catering team to grill delicious sausages and serve samples of 10 different Stubbs BBQ sauces, as well as a representative to distribute 500 Midwest Living magazines and photograph the event. Each day 1,000-1,400 sausage samples and over 2,500 sauce samples were served to hungry festival attendees.
On February 12th & 13th, GoGORILLA Media and Bartenura Moscato hit the streets of NY with thousands of blue roses to bring some love to the people of NY and thank them for making Bartenura Moscato the #1 selling Italian Moscato! #HelloBluetiful
To celebrate the iPhone 6 release and to generate awareness for Apple Pay technology at McDonald’s restaurants, a team of 12 GoModels surprised the large crowds of techies waiting to purchase the iPhone 6 by distributing over 2,000 samples of apple pies and apple slices, 100 car chargers, 100 red sunglasses and 20 McDonald tote bags. The hungry consumers were delighted and thankful to receive the free apple-themed gifts after camping out overnight in front of Apple Store on 5th Avenue. Our GoModels happily engaged with people in line, stamping smiles on their faces during their final approach towards purchasing the iPhone 6. With well over 10,000 first-hand impressions, McDonald’s presence was firmly established and felt across NYC, garnering attention from news crews and passersby alike. Media outlets such as USA Today and Mashable.com produced articles about the cross-promotion, further amplifying the successful activation and exposing the promotion to readers nationwide.
USA Today usat.ly/1saK8vy
Throughout June and July, GoGORILLA Safari Adventurers along with our costumed characters Kenya, Kya, Benny and Lou have welcomed attendees of several large scale events across the Northeast to Camp Kalahari. Families and spectators of all ages have been captivated by our footprint! Using the hashtag #worldscoolestindoorwaterparks, passersby with Instagram and Twitter accounts were able to post photos from the event and have them simultaneously printed on location. Generating social media awareness as well as creating thousands of personal impressions, GoGORILLA ensured that Kalahari’s brand was felt across all mediums. Residents of the Pocanos, Harrisburg, Philadelphia and Baltimore are now well aware of Kalahari’s June 2015 opening date and the GoGORILLA team is looking forward making an impact on guests at our next stop at The 32nd Annual QuickChek New Jersey Festival of Ballooning!
The Atlantic Ocean is no obstacle for GoGORILLA Media. Our multi-lingual team can go wherever our clients need us to go. A recent example is the street team of attractive GoMODELs charming attendees of the Mobile World Congress in Barcelona, Spain this February. Dressed in uniforms with flowy skirts, the girls turned heads and gathered lots of attention for AnchorFree’s new app, which allows people to utilize public Wi-Fi safely while keeping their personal info from being passed on to third parties. All GoMODELS were equipped with their own Wi-Fi unit, which worked flawlessly in Spain and offered free multiple channel Internet access to convention-goers compliments of AnchorFree. The campaign successfully boosted downloads of the app and generated thousands of impressions each day. GoMODELS are just one of many global media option we offer. Contact us today to find out more.