To promote YSL’s two new fragrance YSL Parisienne and La Nuit de L’Homme, GoMODELS walked the fragrance aisles at Bloomingdale’s on Oct 7th and drove traffic to the YSL fragrance counter. The attractive models were able to generate great interested in the fragrances by handing out scented postcards to shoppers inviting them to come over to the YSL counter for a complementary sample. The GoMODELS also let shoppers sample the perfumes to get them excited and to escort them over to YSL to get their own sample.