Oxygen Intrigues the Public with GoMODELS

To promote the premier of Oxygen Network’s new show, The Janice Dickinson Modeling Agency, attractive female GoMODELS handed out business cards to passersby as if they were recruiting models for the new Agency. Phone numbers on the branded storefront and the business cards lead callers to a voice mail further promoting the show. The highest call rates were experienced on the days of the promotions, and we have our beautiful GoMODELS to thank!