GoGORILLA Greets Morning Commuters in 3 Markets

The goal of this campaign was to promote the Wall Street Journal and Yahoo! to commuters on the streets of New York, Chicago, San Francisco, and Los Angeles. Two GoMODELS were positioned in high traffic locations in each market, so as to best target employees on their way into work in the morning. Each team of GoMODELS distributed 500 copies of the WSJ between 7:30AM and 9:30AM. The response was amazing in all cities and commuters were excited to receive a free copy of the newspaper compliments of Wall Street Journal and Yahoo!