Consumers have been hardened to traditional media campaigns, making the marketer look for new and exciting ways to create a buzz about a brand or product in a way that reaches people when they are least expecting it. GoGORILLA Media has been highly effective in their creative use of street team marketing. Street team marketing takes the product to the streets, where specially trained teams interact with consumers in unique ways that allow consumers to put a name and a face with a company’s brand.

GoGORILLA has utilized street team advertising in many successful campaigns. There is no better way to make a consumer excited about a product that fact to face interaction with the attractive and fun Brand Ambassadors that are GoGORILLA street team marketers. In a recent street team marketing campaign for a Twinlabs RateYourAbs.com competition, GoGORILLA teams traveled to beaches across the country with the Mobile Beach Bash Summer Tour. The event had everyone talking, as the Brand Ambassadors passed out Twinlab sample products, T-shirts and temporary tattoos. Sexy models took pictures of participants to enter them into the online competition. Events like this are highly successful because they appeal to consumers by allowing them to participate in the marketing campaign and take home some good memories along with their samples to provide a lasting memory that results in brand loyalty.

Street team marketing can take place over several months, like the Twinlab campaign, or can last a day, depending on the situation and the event being advertised. On Valentines’ Day, GoGORILLA staged a street team campaign for Hanky Panky, a women’s lingerie brand that is sold in various retail stores and also online. To promote the Hanky Panky Valentines Day sales event, two Go Models equipped with a boombox and dressed in sexy 1950’s style clothes danced the “hanky panky” while passing out chocolate kisses to passers-by. The event, which was coordinated at Herald Square, the Flat Iron district, Union Square, and the Meatpacking area, definitely made a lasting impact on both male and female consumers.

Giving your brand a positive community image is another innovative way in which Go Gorilla can utilize street team marketing to advertisers advantage. In a recent street team campaign entitled “GoSNOW”, street teams dressed in suits bearing the advertisers logo dutifully clean snow from city streets and buildings. This is something that stands out to consumers who benefit from the act. In addition, GoSNOWSTAMPS with the company’s logo are after wards pressed into the snow. This is an entirely green form of marketing that benefits consumers and attracts a thankful brand loyalty by consumers who benefit from the event.

There are so many applications for street team marketing. This is a highly effective marketing tool that has the added benefit of being cost effective and leaving a light footprint on the environment. GoGORILLA Media has created a buzz for its many clients with street team marketing and is continually searching for new applications for this advertising tool. Advertising must constantly evolve with the times and the consumer in order to be effective.