GoCOASTERS Employed to Alert Tourists to Vegas Guide

In order to promote Lonely Planet’s new travel guide for Sin City, GoGORILLA distributed branded GoCOASTERS to 20 venues in the Downtown and Strip areas of Las Vegas. The venues were very receptive to the coasters and loved their design. We even overheard customers saying that they had used Lonely Planet’s travel guides before, and that they had been very helpful on their trips in the past. GoGORILLA Media was able to target venues with heavy tourist traffic, which helped to make this GoCOASTER campaign a huge success!