HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.