Network Targets Agencies With Viral Campaign

To promote the WE network to planners and buyers at 8 different agencies in New York City, GoSIDEWALK stencils were stealthily put down on nearby sidewalks well in advance of the morning commute. Locations leading from transportation hubs surrounding these agencies to the agencies themselves were targeted, allowing agency personnel to follow a WE trail to work. The stencils, in alternating colors of green and blue, measured 16″ wide by 12″ tall and were applied an average of 10 feet apart.