GoGORILLA Stages Wallet-Drop in San Francisco for Dockers

For an innovatively stealth promotion for Dockers, GoGORILLA teams fanned out in downtown San Francisco and “lost” several hundred Dockers branded wallets. The drop locations included BART/MUNI stations, the financial district, the Westfield Centre, Union Square, the Metreon, the Ferry building, and the Union Street shopping area. It turned out that scattering single wallets around these high-traffic areas got tons of attention, and the new Dockers Store in San Francisco got incredible buzz. All wallets were picked up within minutes by concerned citizens, who were soon charmed by Dockers’ original idea.