EOS Airlines’ Clever Promotion Gets Noticed

The goal of this advertising stunt was to make well-heeled consumers around Wall Street aware of EOS Airlines’ luxurious and exclusive service. Six GoMODELS dressed in black carried velvet ropes around a pair of models dressed as business travelers. The effect showed how EOS Airlines gives their guests “room to be themselves.” Walking through the crowded Financial District, the EOS street team caught everyone’s attention and many came up to get more information about the airline.