Projection - T.V. on Tall Buildings
DirecTV Uses GoPROJECTION in Los Angeles
DirecTV waged a war on local cable providers in Los Angeles by projecting giant Ads on multiple buildings courtesy of GoGORILLA. The campaign took place on 21 separate evenings throughout greater L.A., and 4 different creatives were shone on facades of buildings in extremely high traffic areas.
