Starting May 1st, 2009 coffee shops and bars in Washington, DC received coffee cups, coffee sleeves, and coasters promoting Econ4u.org. Over the course of two months and in a total of 80 venues the Econ4U.org financial trivia message was displayed on 160,000 cups, 104,000 coffee sleeves, and 200,000 coasters. The five classic creatives were an instant eye catcher for consumers, informing them of the pros and cons of using and paying with credit cards. Consumers commented instantly and enjoyed the trivia game.