Street Teams - Travelocity Incites Street Protest
Popular Gnome Subject of GoMODEL Demonstration
The goal of this campaign to promote Travelocity using teams of GoMODELS who participated in an attention grabbing mock-protest. Wearing red conical “gnome” hats and carrying branded protest signs, these GoMODELS struck just the right light-hearted tone with the bemused public.
The “protesters” chanted:
GNOME COME HOME! GNOME COME HOME!
HEY HEY! HO HO! THE REPLACEMENT GNOME HAS GOT TO GO!
NOT MY GNOME! NOT MY GNOME!
WE ONLY ROAM WITH THE REAL GNOME!
IF YOU’RE NOT MADE OF STONE, YOU’RE NOT OUR GNOME!
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