Lost Dog Posters - The Qwest to Reach College Target
Western Telecom Firm Uses Mini GoPOSTERS for Campus Coverage
The purpose of this campaign was to educate college students on 14 campuses in the Western U.S. about a special offer on cell phone service from Qwest. Distributors placed the lost dog flyers in thousands of locations on and around campus, making the message clear and firming up Qwest’s branding among cell-phone toting students.
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