Appears on GoMONEY and GoCUPS

To promote new HSBC Branches in 4 markets, the popular bank employed GoMONEY (the distribution of branded US currency in targeted retail venues) and branded GoCUPS distributed to coffee shops, delis and convenience stores in the area of the branches. The media were a huge success and received much comment in host venues, with many of the GoMONEY stickered singles making their way to the branches they advertised!