Essex Property Trust took apartment advertising to a whole new level in Seattle with the Joule GoWATERSTENCIL campaign. GoGORILLA Media placed 50 Waterstencils™ in 27 different locations all over Capitol Hill and the area around the Joule.  The green advertising method goes hand in hand with the Joule’s ideal of eco-conscious living.  Amazed passersby were informed that Joule apartments are now available for lease through mysterious imprints in the sidewalk grime.  The Waterstencils, sometimes also referred to as reverse graffiti or clean graffiti, are washed into the sidewalks using nothing but water.  No paint is applied to stencil the message into the ground, which makes Waterstencils™ environmentally friendly.