GoICE CREAM Employed to Charm Media Buyers

The Discovery Network sought to promote each of its channels in 4 major markets to 23 different advertising agencies. Agency employees were treated to free ice cream with unusually delicious toppings that corresponded to the 13 different Discovery networks. The ice cream was served with Discovery Channel branded napkins and cups, and delivered in-house to top agencies in a Discovery Channel branded GoICECREAM cart