Zegna Newspaper Wrappers Hit New York

Ermenegildo Zegna teamed up with Wall Street Journal to promote the world-renowned men’s fashion line with slick newspaper wrappers. With GoMODELS strategically placed in high-traffic locations in New York City, morning commuters were excited about the free newspaper and artful Zegna exterior. The Italian line, known for both extremes: couture and sport, definitely made an impact with its advertisement just in time for the Zegna Global Store opening on 5th Avenue.