Scottsdale Tourism Takes Lip Balm and Trips to the Streets

Chicago and New York City received some much-appreciated lip service when Scottsdale Tourism sent GoMODELS to the chilly cities with pucker soothing goodies! With GoMODELS placed right outside subway stations in both cities, commuters not only got their free tube of branded lip balm, but also the chance to win a trip to sunny Scottsdale, Arizona. The concept of free lip balm was so enticing to passersby, that lines actually formed in New York, as people couldn’t wait to get their hands on the freebies.