GoMODELS Cheer on Runners at the Boston Marathon

Nike, friend of dedicated runners, showed its support for its main customer base by using GoMODELS to turn out and cheer on the valiant participants in the Boston Marathon. Strategically positioned with vibrant Nike banners at various key points along the route, GoMODELS gave Nike a grass-roots presence with stealthy aplomb. Cheering, clapping, and even assembled in a marching band, GoMODELS gave a rousing performance that communicated Nike’s commitment to runners of all stripes on a day when they would appreciate it most.