Scottsdale Tourism Tempts People in Cold Climates

Using Street Teams to promote Scottsdale Tourism, GoMODELS handed out branded thermometers to passersby in the cold of Chicago and New York, reminding everyone how much warmer it is in Arizona. Street Teams focused on commuter rail stations and enthusiastically relayed the message that sunny Scottsdale was the cure for the winter blues. In addition, the thermometers included a chance to win a trip, ensuring interest was especially high on such frigid days in both cities.