SmarTrip Makes Travel Easier in the DC Area

SmarTrip wants commuters to be informed about all the great benefits and conveniences that come with the SmarTrip card – and our GoMODELS were just the people to get the word out! Highly informed and bilingual GoMODELS were placed in Virginia, Maryland, and Washington DC to let both bus and rail commuters know all about SmarTrip. Through distribution of brochures and enthusiastic dialog, commuters walked away from the campaign a little ‘smarter.’