On a hot summer weekend, Starbucks gave customers a lift from Los Angeles beaches to the closest Starbucks in fully branded GoPEDICABS. Promoting the new Vivanno™ Nourishing Blends, the pedicab drivers handed out gift cards so that riders could try the refreshing drinks for free. Customers were grateful for the ride and the complimentary refreshment and many redeemed their gift cards instantly.