WaterStencils Reach Consumers with Every Step

Leave it to Kenneth Cole to make a statement. Known for his sometimes controversial and always thought-provoking comments on society and fashion, Kenneth Cole took his campaign of quotes to the next level when he enlisted GoGORILLA Media once again to WaterStencil his comments about standing by your convictions into the sidewalks of four major cities. San Francisco, Los Angeles, Miami, and New York City were bombarded in promotion of KennethColeBlog.com. From the dark griminess of the cities’ sidewalks, emerged white, block letter messages: “Stand By Your Word”, “Concrete Opinions Wanted” among others.