Paramount Takes to the Sidewalks to Drum Up Buzz for Eerie Disaster Film

To further the already existing buzz surrounding the upcoming release of the movie “Cloverfield,” Paramount Pictures chose Sidewalk Advertising to give their campaign an original, under-the-radar push. Specialized WaterStencil teams hit the streets in three markets including Miami, Los Angeles, and San Francisco and put down 376 stencils in 161 high traffic locations. Our team chose areas specific to the movie’s demographic appeal and made the message “What is Cloverfield?” a curious and spooky bit of Sidewalk Advertising to get people thinking!