GoON-THE-GO, Recent Campaigns, Street Teams

Sick of Taxes? Here’s a barf bag!

In an effort to fight air taxes, GoGorilla Media partnered with the coalition “Stop the Air Tax Now” to spread the word at Reagan National Airport.  For eight hours per day, brand ambassadors informed airline travelers and employees of the negative impact the proposed air taxes would have on travel costs, services and the economy.  They also distributed over 3,000 branded airsickness bags that featured a QR code directing travelers to the coalition’s website.  Once on the website, people could email and tweet their Congressmen to “Stop the Air Tax Now!”  Thousands of people stopped in their tracks to talk to our team and were very eager to help out in the fight against air taxes.  All agreed that the “barf bags” with the question “Sick of Taxes?” were a brilliant way to communicate ATA’s message about the proposed airline taxes.

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