Reelz brought the movie spirit to Ad Agencies in New York, Los Angeles, and Chicago with their branded concession stands. Media buyers and planners at the agencies were happily surprised to receive popcorn, candy, and soda as an afternoon snack. The event was a welcome break in their day and a chance to catch up with colleagues who gathered at the Reelz event. The campaign featured a branded concession stand, a popcorn machine with custom popcorn bags, logo cups, and branded candy as well as a red carpet to complete the movie theater experience.