The Radio Ad Bureau Communicates to Top Agencies Through Coffee

Over 2 weeks, the Radio Advertising Bureau treated 6 of the top Advertising Agencies in the world to freshly made cappuccino, espresso and other coffee drinks. GoGORILLA set up a fully stocked Coffee Cart and assorted cookies and biscotti as part of its GoCAFE Advertising Program. 2 skilled Baristas served media planners and buyers of radio advertising. Each location was carefully chosen in order to maximize the RAB’s Agency exposure. Bbranded coffee cups, napkins and sugar packets were included, and the RAB was truly able to get its message across to people who count!