Bloomingdales Uses GoMODELS for College Target

The Bloomingdale’s GoMODEL campaign on December 5th and 7th was a tremendous success. 10 GoMODEL teams handed out $50 Bloomingdale’s gift cards around college and university campuses in New York, Chicago, Washington DC, San Francisco and Los Angeles. The cards were specifically for high-end denim in the men’s departments of Bloomingdales’ stores, and the response from the students was overwhelming. Word spread around the campuses quickly, and thousands of happy consumers walked away with new jeans in mind for the holidays.