For Bravo Health GoGORILLA Media targeted specific zip codes of Baltimore to reach elderly residents. A total of 50 grocery stores, pharmacies, barber shops and hair/nail salons received brochures and floor vinyls promoting Bravo Health Plans. The huge floor vinyls and the brochure stands were placed strategically in the stores and could not be missed.  The feedback from residents was very positive.  Many customers grabbed a brochure the instant the materials were placed to read it during their wait for a hair cut or medicine refill.