Where some might see empty wall space, GoGORILLA Media sees potential. At night, people walk past buildings that are empty and dark. Suddenly, the building’s side is turned into a giant screen, and a projector flashes images and advertisement, stopping walkers dead in their tracks. The idea of guerrilla marketing is to catch people off guard, to deliver the unexpected, creating a memorable experience that will make the brand being advertised stick out in peoples mind long after the event is over.

Projection advertising is a green form of advertising that has a very minimal impact on the environment. However, projection advertising has a maximum impact in terms of how it is viewed by the consumer. Guerrilla marketing is all about making hitting people with a message when they least expect it. By placing advertising in unexpected places and delivering the advertising message in an unexpected vehicle, you can really stop people in their tracks. Nothing will stand out more on a dark night than a billboard of light suddenly coming to life on the side of a dark and empty building.

GoGORILLA uses the latest in projection technology to create bright and colorful messages that give a unique look and feel to their customers product. Unlike a flier that can be tossed aside, or a commercial where the channel can be easily changed, a giant projection display creates a lasting memory in the mind of the viewer. Projection advertising will associate the product being advertised with an edgy and creative concept. This can give brand loyalty to the customers, since everyone likes to identify with the latest edgy technology. Projection advertising can give your product or service a “street cred” what will turn into pure profits for you.

Projection advertising, like other forms of guerrilla marketing, is also highly cost effective. Unlike other traditional forms of advertising that relay on expensive sound stage rentals, and airtime, guerrilla advertising relays on the buzz that can be created by providing the unexpected. Projection advertising only requires a projector, a film, and the side of a building at night. Events can be coordinated in any town at any time. Take advantage of a busy Friday or Saturday night while people are out going to clubs or restaurants, and hit them with a light display that will entertain them while selling them your product.

Giving your brand a unique edge will make it stand out in people’s minds. It will also associate it with fun and innovation, and this is what sells. You don’t have to spend a ton of money to create this kind of buzz, you just have to use imagination and creativity. GoGORILLA has been using guerrilla advertising techniques like projection advertising to create a buzz for their clients for over 10 years. We even “invaded” the Winter Olympics in Salt Lake City with stealth projections. Projection advertising puts clients on the consumer radar, giving them a unique edge that sets them apart, resulting in higher sales and greater brand loyalty. Technology has provided the platform to take advertising to the next level. All that is needed is a little imagination, innovation, and creativity.