Projection advertising is a way to reach consumers while they are out and about at night. Projection advertising can be used as a still image or as a moving, rolling clip. It is so dynamic because it catches a viewer’s eye at night with a glowing, vibrant creative. Projection advertising does so well as an advertising medium because of its grandiose and professional ability to get the attention of just about anyone who is walking or driving by the projection. Projection advertising can be used anywhere but looks especially fabulous on the wall of a tall, impressive building.