The Delaware Lottery Gets the Word Out About Its Privacy Policy

The objective of the Face of Anonymity campaign was to promote the Delaware State Lottery’s winner privacy policy to people between the ages of 35 and 65. The campaign targeted state residents as well as visitors, business commuters or seasonal tourists at the various resort locations. Our GoMODEL team distributed bandanas, masks, stress balls, and mint tins in Rehoboth and Wilmington. The branded materials were distributed at the Rehoboth beach/boardwalk, various Dewey bar areas, and the Tanger Outlets in Rehoboth. With a combination of quality premiums and a team of outgoing GoMODELS, this campaign was a success.