Godiva on the Go with GoCARDS

To promote Godiva’s Chocoiste and Godiva Boutiques in New York, GoCARD proved the perfectly portable medium. The cards were distributed to all GoCARD venues in New York and featured a fashionable woman in a trench coat getting her chocolate fix on the run. Godiva’s GoCARDS experienced enormous take-rates thanks to New Yorkers who know what it’s like to need a quick choco-fix.