AAAS Uses GoCARD Custom Distribution for Boston Target

The American Association for the Advancement of Science used Postcard Advertising to reach out to both a college and family target in Boston this holiday season. Using the countertop Postcard Advertising displays of GoCard’s Custom Distribution, AAAS was given prominent placement in 40 Boston venues frequented by college students, teachers and parents. Two different creatives were used, one for the campus and one for the family target, ensuring AAAS reached as many members of its target audience as possible.