Postcard Advertising - Parlay Vou Frahnsay?
Maison de la France Teaches French with GoCARDS
To promote the French Government’s Tourist Office website and a contest to win 35 meals for two anywhere in France (Sacre bleu, délicieux!), Maison de la France used GoCARD’s Postcard Advertising to distribute 5 phonetic French GoCARDS throughout upscale venues in Boston, Chicago, Los Angeles, New York and San Francisco. Taking up 5 places in a GoCARD display ensured that this wittily French use of Postcard Advertising had many interested fans.

