Peephole Advertising – Time Magazine Demands Passersby to Peep
Shadowboxes Pose Questions
Since 1923 Time Magazine has been asking the hard questions and getting answers from the world’s most influential people. In promotion of the iconic magazine, shadowboxes were installed in New York City, Boston and Chicago. The interactive outdoor displays posed questions on the exterior of each location regarding historical events; a ‘peep’ through the Peephole, and backlit interior creatives illustrated the questions. People in the three cities were caught in the act of enjoying a peep or two.

