Street Teams - Painters Hit the Streets
GoMODELS Promote Valpsar in Coveralls
The goal of this GoMODEL promotion was to promote an online contest sponsored by Valspar Paints. Five GoMODELs distributed Valspar postcards to consumers in high-traffic areas in four different markets. The GoMODELs wore bright white painters’ coveralls, which made them stand out and get people’s attention. They encouraged consumers to enter the contest and received a huge response.
