…With GoMODELS and GoWIPES

To promote the premier of the new Oxygen comedy “Campus Ladies,” Street Teams of middle-aged GoMODEL cheerleaders were dispatched to Grand Central Station and Rockefeller Center to do hilarious cheers and hand out branded postcards to commuters. In addition, our sinnature branded toilet paper rolls, GoWIPES, were distributed in bars and restaurants near NYU to promote “Campus Ladies”, adding another humorous and hard-to-miss element to this campaign!