Out of home media is a way of reaching customers when they are not at home, watching TV or reading that newspaper or magazine. Out of home media usually works best in high traffic locations throughout cities. Street posters are one of the most popular forms of out of home media because they target the consumer at eye-level while they are walking down the street. Posters have become a major form of out of home media and are widely recognized as part of pop culture. Whether you are a pedestrian or driving down the busy city streets, it will work for you because it brings your campaign into neighborhood where your demographic resides.
Out of home media is a catchall phrase used to differentiate traditional,