Nutrisoda Pedicabs - Green, Mobile Advertising with Fizz
GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.
April 22nd, 2010 at 2:26 pm
[…] Pedicabs are usually used in crowded parts of the city (for instance Times Square in New York) where they would be viewed by a large number of people. They can be an interesting addition to sporting events, concerts, social awareness conventions, and beach promotions. Apart from advertising wrap, pedicabs can be equipped with freebies for its passengers as a token to remember the ride. Gift cards, coupons or any other small giveaways can have further details about the company who are sponsoring the rides. Examples of advertisers successfully using pedicabs to boost sales are Starbucks, Whole Foods, and Nutrisoda. […]