Beautiful GoMODELS an Unforgettable Presence in 3 Markets

This electrifying campaign promoted the benefits of DirecTV in Washington DC, New York City and Las Vegas using gorgeous and youthfully exuberant female GoMODELS dressed as Candy Stripers. The Naughty Nurses handed out branded prescriptions for “High Definition Disorder” after “diagnosing” passersby. They also distributed branded lollipops and refrigerator magnets. The promotion was highly effective, as it was virtually impossible to ignore these beautiful girls in the their eye-catching costumes!