New Technologies Add Fun Elements to Guerrilla Marketing Campaigns

Emerging trends in technology allow advertisers to reach tech-savvy consumers in whole new ways. Including the latest gadgets in guerrilla marketing campaigns can increase consumer participation and creates buzz around the campaign in the social media world. Most of the applications that are found pre-installed in cell phones of today were not even in existence a few years back. A cell phone without additional features such as a camera, GPS and Internet applications are not considered functional enough for today’s youth.  GoGORILLA Media can help you add these fun features to your out of home ad campaign.

QR Codes Are All The Rage

Quick response (QR) codes on cell phones are basically symbols, which direct the cell phone’s web browser to websites when photographed. This process is termed as hard linking. It is one of the latest methods of alternative advertising. Guerrilla marketers are starting to understand the power of this technology and looking to employ it in their future campaigns.  It is similar to other forms of coded information, except that decoding is especially fast. Owning a Smart phone is necessary for this to work. QR coding makes promotions really simple as it allows users to reach a website without having to type anything. QR codes nowadays allow you to link URL’s of images and videos, which can be transferred on to anything you want. This makes advertising really easy, regardless of whether it’s a company’s information or a personal portfolio that is being promoted.

Cell Phone GPS Used In Treasure Hunts 

Geocaching is another innovation in technology where GPS is used to organize a high-tech version of hide and seek with its players spread around the world. A geocacher stores containers with a logbook at a hidden location that can be tracked using GPS technology. This is called a cache where additional items may be placed along with the logbook. GPS devices use latitudinal and longitudinal measures to detect the approximate position of the container. GoGORILLA can plan and execute Geocaching campaigns nationwide and use social media to promote the GPS treasure hunt.

Google Goggles Used To Promote Businesses

Another new technology that has come forth in the field of mobile-based promotions for Guerrilla marketers is the Google goggles. It is similar to how Google traditionally works except for the fact that it uses images to search instead of search terms – “visual search.” This application is available for the “Android” platform of google phones. All you need to do is to use the phone’s camera to take a picture of an object you want information about. Google Goggles tries its best to identify the image and displays relevant results. It is making text based search obsolete. An additional feature of this application allows one to identify local businesses using the camera and obtain meaningful information about it. It works in a way similar to quick response codes, except that it takes it a step further by letting you get information about the product instantly. GoGORILLA Media can promote the use of Google Goggles on brand logos incorporated in guerrilla marketing campaigns.