Washington’s Metro Gets the Word Out with GoMODELS
To inform WMATA customers about the additions to Metro’s Yellow Line, GoMODELS covered six WMATA stations in Washington DC during the morning and afternoon rush hours for two days. The response was amazing! The six GoMODELS were able to distribute thousands of flyers to commuters on their way to and from work. Commuters took the time to read the flyers to find out how to get free Starbucks coffee and free use of Zipcars courtesy of WMATA.