Lumiere Place Sensibly Employs GoMONEY

For the grand opening of St. Louis casino Lumiere Place, the always-startling innovation of GoMONEY was put to use. $20,000 in branded bills were distributed through twenty high-traffic venues in and around Laclede’s Landing and Washington Street. As soon as the branded money was dropped off, customers were instantly intrigued and filled with questions about Lumiere Place. A natural choice for any casino, GoMONEY gave a special boost to a new addition to St. Louis’ Gaming scene.