Mysterious footprints guided New Yorker to the hottest new lunch place in Greenwich Village this month. To promote the recently opened Otarian Restaurant location, the GoGORILLA team placed 55 chalk stencils on sidewalks in the near vicinity to lead residents and visitors alike to the new healthy food spot. Two creatives were used for this GoSIDEWALK promotion: stencils with cute footsteps and the message “Take your carbon footprint to lunch” encouraged pedestrians to follow them to the restaurant in bright green and blue colors.